INSIGHTS
NOTES ON MAKING ART HAPPEN.
Practical notes on commissioning, developing and producing art at scale.
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How to Plan Event Content Capture Around a Live Artist
Art for Brands
Plan photography, video, timelapse and reveal coverage around a live artist without blocking the station or slowing down guest customisation.
25 Art Activation Ideas for Brand Events in Dubai
Art for Brands
Twenty-five art activation ideas for Dubai brand events, from live painting and product customisation to collaborative artwork, workshops and guest keepsakes.
15 Art Activation Ideas for Product Launches
Art for Brands
Fifteen art activation ideas for product launches, including live painting, customisation, artist collaborations, reveals and guest participation.
How to Calculate Guest Throughput for a Live Art Activation
Art for Brands
Estimate guests per hour for live customisation and participatory art using interaction time, artist count, stations, participation rate and collection flow.
How Much Space Does a Live Art Activation Need at an Event?
Art for Brands
Estimate the footprint for live painting, product customisation and participatory art, including artist workspace, queue, storage, drying and content access.
15 Live Customisation Ideas for Luxury Retail Activations
Art for Brands
Fifteen live customisation ideas for luxury retail events, from perfume and leather painting to calligraphy, packaging, illustration and wearable art.
Photography & Video Planning for Live Art Activations
Art for Brands
Plan camera positions, timelapse, close-ups, artist movement and guest coverage as part of live-art production instead of improvising it on-site.
How to Plan a Multi-Day Live Art Activation
Art for Brands
Plan artist shifts, consistency, overnight storage, stock, reset, cleaning and multi-day guest demand for exhibitions, retail campaigns and festivals.
12 Take-Home Art Activation Ideas for Event Guests
Art for Brands
Twelve take-home art activation ideas for event guests, including painted products, illustration, calligraphy, packaging and personalised artwork.
10 Art Activation Ideas for Mall Events & In-Store Campaigns
Art for Brands
Ten art activation ideas for mall and in-store campaigns, selected around public circulation, family audiences, retail trading and guest throughput.
15 Art Activation Ideas for VIP & Client Events
Art for Brands
Fifteen art activation ideas for VIP and client events, including premium personalisation, live illustration, calligraphy and retained artworks.
Employee Art Activations for Corporate Events Dubai
Art for Brands
Live art activations for internal corporate events in Dubai, designed around employee culture and participation, with a different objective from external marketing.
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